📢 Too many exams? Don’t know which one suits you best? Book Your Free Expert 👉 call Now!


    Question

    A perceptual map showing “High Interest Rate vs Low

    Service Quality” helps banks understand:
    A Cost structure Correct Answer Incorrect Answer
    B Brand positioning Correct Answer Incorrect Answer
    C Sales funnel stage Correct Answer Incorrect Answer
    D Customer churn Correct Answer Incorrect Answer
    E Distribution coverage Correct Answer Incorrect Answer

    Solution

    Perceptual mapping visually represents how customers perceive brands relative to competitors.  Why Other Options Are Incorrect • A: Internal accounting issue. • C: Sales pipeline stage. • D: Retention metric. • E: Channel reach.  Banking Example: Positioning bank as “High Service – Moderate Pricing”.

    Practice Next
    ask-question