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      Question

      Customer Relationship Management (CRM) initiatives often

      fail due to:
      A Advanced technology Correct Answer Incorrect Answer
      B High investment cost Correct Answer Incorrect Answer
      C Poor employee adoption Correct Answer Incorrect Answer
      D Excessive customer demand Correct Answer Incorrect Answer
      E Too much data Correct Answer Incorrect Answer

      Solution

      CRM success depends on people, process, and technology. Without employee buy-in, systems fail.

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