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    Question

    Customer Relationship Management (CRM) initiatives often

    fail due to:
    A Advanced technology Correct Answer Incorrect Answer
    B High investment cost Correct Answer Incorrect Answer
    C Poor employee adoption Correct Answer Incorrect Answer
    D Excessive customer demand Correct Answer Incorrect Answer
    E Too much data Correct Answer Incorrect Answer

    Solution

    CRM success depends on people, process, and technology. Without employee buy-in, systems fail.

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