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    Question

    The process undertaken to elicit demand and to assess

    the price for determination of the quantum or value of specified securities, is called -  
    A Primary issue Correct Answer Incorrect Answer
    B Secondary issue Correct Answer Incorrect Answer
    C Book building Correct Answer Incorrect Answer
    D IPO Correct Answer Incorrect Answer
    E Merchant Banking Correct Answer Incorrect Answer

    Solution

    Book building is a systematic process of generating, capturing, and recording investor demand for shares during an initial public offering (IPO), or other securities during their issuance process, in order to support efficient price discovery. 

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