Get Started with ixamBee
Start learning 50% faster. Sign in now
India suspended the Indus Waters Treaty with Pakistan due to support for cross-border terrorism by Pakistan.
The use of Sachin Tendulkar in LivPure commercials rather than an unknown model is an example of a very popular form of advertising today - the use of:
L'Oreal's former advertising theme, "Because you're worth it" relied on which of the psychological influences on behaviour?
Jamna wants to buy a cat and asks several friends, who already have cats, to list out the reasons they used when they purchased their own cats. In which...
_____________ marketing concept involves continuous improvements in a product.
Who defined marketing as ‘A set of all actual and potential buyers of a product’?
When Urban buy superstore says: "We carry over 4,000 products-everything from soup to nuts." they are describing their:
A group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distribu...
The first decision in developing a promotion program is to:
Each of the following is an example of how services to consumers are adding dimensions of authenticity EXCEPT:
Classification of products using the terms: nondurable goods, durable goods, and services essentially describe the _______ of a product.
