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    Question

    The depiction of the name, signature, likeness or other

    identifiable personal characteristics of an individual in an advertisement is known as?
    A trading Correct Answer Incorrect Answer
    B false representation Correct Answer Incorrect Answer
    C endorsement Correct Answer Incorrect Answer
    D misrepresentation Correct Answer Incorrect Answer
    E direct selling. Correct Answer Incorrect Answer

    Solution

    Consumer Protection Act┬а S. 2 (18) "endorsement", in relation to an advertisement, meansтАФ (i) any message, verbal statement, demonstration; or (ii) depiction of the name, signature, likeness or other identifiable personal characteristics of an individual; or (iii) depiction of the name or seal of any institution or organisation, which makes the consumer to believe that it reflects the opinion, finding or experience of the person making such endorsement;

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