When managers make choices relying primarily on past experiences, deep-seated feelings, emotions, and accumulated wisdom rather than conscious, step-by-step quantitative analysis, they are engaging in:

Intuitive Decision-Making is an unconscious process of making decisions based on past experience, gut feelings, emotional reactions, and accumulated judgment. Key Characteristics: Experience-Based: Draws upon years of tacit knowledge, domain mastery, and previous learning stored in subconscious memory. Affect-Initiated: Decisions are often triggered by emotions, values, or ethical feelings regarding what "feels right." Complementary Role: Rather than being irrational, intuitive decision-making often works in tandem with rational analysis, especially under time pressure, high uncertainty, or when dealing with complex, unstructured problems.