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ONDC, the government-backed open e-commerce network, has revamped its incentive scheme for buyers and sellers, changing its strategy of using discounts to get customers.The new structure called Incentive Scheme 2.0 will come into effect from June 1 to replace the one introduced on January 30 this year. The new scheme will continue for about a month.The new scheme caps the maximum discount at Rs 100 per order, compared to the earlier limit of Rs 125.To be eligible for ONDC incentives, food and beverage orders must have a minimum value of Rs 200. For all other categories, the threshold is Rs 300 and includes shipping charges. A buyer is eligible for incentives for a maximum of five transactions per month.
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