Which company has launched a Multi-Channel Fulfillment (MCF) through which brands, manufacturers, and retailers from across industries can enhance their fulfillment operations and customer experience by leveraging its presence and state-of-the-art fulfilment centres?

Solution

Amazon has launched a Multi-Channel Fulfilment (MCF) in India. With this launch, sellers including D2C (direct-to-consumer) brands, manufacturers, and retailers from across industries can enhance their fulfilment operations and customer experience by leveraging Amazon's pan-India presence and state-of-the-art fulfilment centres. This includes Amazon's logistics capabilities to handle customer orders received from a wide range of sales channels, including their own websites, enabling seamless fulfilment with speed and convenience.