What is the primary goal of the collaboration between

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To drive innovation across the e-commerce industry in India at scale, ONDC (Open Network for Digital Commerce) and Google Cloud have collaborated on a new India-wide hackathon and extension of their existing ONDC initiative. The hackathon intends to develop solutions that democratize access to digital commerce, regardless of digital literacy, geography, or economic status. The event also aims to foster an open ecosystem of developers, students, and startups to innovate within the ONDC framework.