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One District One Product (ODOP) program, an initiative under the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce & Industry, launched its collaboration with the Ministry of Rural Development. This strategic collaboration was unveiled with the inauguration of the ODOP Wall at SARAS Aajeevika Store. The ODOP Wall at SARAS Aajeevika Store stands as a symbol of the harmonious partnership between these two vital ministries. SARAS Aajeevika is an initiative by Deendayal Antyodaya (DAY-NRLM), Ministry of Rural Development, Government of India. SARAS Aajeevika is a strong supporter of women's empowerment, with a special focus on uplifting women artisans and Self-Help Groups (SHGs). By creating a special marketplace for their well-crafted products, SARAS Aajeevika boosts the skills and talents of these women, helping them become independent entrepreneurs. The ODOP program has joined hands with the Ministry of Rural Development to implement innovative features such as product tagging and story cards. These additions aim to guide consumers and enthusiasts towards emporiums, thereby boosting sales and magnifying the visibility of India's exceptional products.
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