The experience of our brand partners varies greatly. P. Sometimes suppliers are reluctant to do something differently. Q. Because they are intimidated by the thoughts about failure. R. Some brands have also found the process very easy. S. On the other hand some have found it difficult, especially at the start. The reason is that in recent times they have seen a recession.

The paragraphs with an opening where it seems that there is a description about the experience of brand partners and how do the experience differ. It should be followed by statement R as it starts narrating the experience of the brand partners, which then should be followed by S where it draws the comparison and states the difference i.e some found it difficult. Then it moves to another category of experience that is innovation. So P starts the same that states that sometime a few suppliers do not take new steps. Q then states the reason that why they do not take new steps and this is because they are afraid if they would fail. The sentence concludes with the emboldened part describing the cause of their fear of failure.