In each of the question given below, a statement has been given with a blank. Some words or phrases have been given in the options following the statement. Choose the most Appropriate word or phrase that could fit in the Statement to make it contextually meaningful and Grammatically correct. The CEO's decision to restructure the organization was driven by the need to improve operational _______ while reducing costs. The initiative was aimed at ensuring that the company could _______ better in an increasingly competitive market.