Question

Grouping of two or more than two consumers for a product or service so that their needs are better served, can be defined as-

A Group Segment Correct Answer Incorrect Answer
B Policy Segment Correct Answer Incorrect Answer
C Market Segment Correct Answer Incorrect Answer
D None of these Correct Answer Incorrect Answer

Solution

A market segment is a group  of people who share one or more  common characteristics, lumped together for marketing purposes.

Practice Next
×
×