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    Question

    Grouping of two or more than two consumers for a product

    or service so that their needs are better served, can be defined as-
    A Group Segment Correct Answer Incorrect Answer
    B Policy Segment Correct Answer Incorrect Answer
    C Market Segment Correct Answer Incorrect Answer
    D None of these Correct Answer Incorrect Answer

    Solution

    A market segment is a group  of people who share one or more  common characteristics, lumped together for marketing purposes.

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