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    Question

    The degree to which individuals involved in a

    communication are similar in certain characteristics is defined as: 
    A Homophily Correct Answer Incorrect Answer
    B Heterophily Correct Answer Incorrect Answer
    C Empathy Correct Answer Incorrect Answer
    D Credibility Correct Answer Incorrect Answer
    E Both a & c Correct Answer Incorrect Answer

    Solution

    Homophily refers to the tendency for people to have (non-negative) ties with people who are similar to themselves in socially significant ways.

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