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      Question

      The degree to which individuals involved in a

      communication are similar in certain characteristics is defined as:Β 
      A Homophily Correct Answer Incorrect Answer
      B Heterophily Correct Answer Incorrect Answer
      C Empathy Correct Answer Incorrect Answer
      D Credibility Correct Answer Incorrect Answer
      E Both a & c Correct Answer Incorrect Answer

      Solution

      Homophily refers to the tendency for people to have (non-negative) ties with people who are similar to themselves in socially significant ways.

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