Question

A technology company launched a new AI-based smartwatch which was highly anticipated and received thousands of pre-bookings before launch. However, after the launch, customers gave extremely poor reviews due to performance issues. Initially, the company claimed that the problem was due to a cloud server issue. After investigation, it was found that the actual problem was with the hardware components rather than the software. Analysts believe that even after fixing the software issues, the product would still not perform effectively because the hardware is incapable of supporting the required features. Which of the following would be the most appropriate course of action?

As Stopping sales until the defect is resolved is a practical step to prevent further customer loss.

A The company should stop further sales of the smartwatch until the hardware issue is identified and resolved.

B The company should publicly blame the engineering team for the failure to protect its reputation.

C The company should launch more marketing campaigns to convince customers that the product is good.

D The company should ignore customer complaints as the product has already been pre-booked by many users.

E The company should provide free accessories to customers instead of fixing the main defect.

Detailed Solution