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    Question

    Which buying behaviour involves high involvement?

    A Habitual Correct Answer Incorrect Answer
    B Variety seeking Correct Answer Incorrect Answer
    C Complex Correct Answer Incorrect Answer
    D Dissonance reducing Correct Answer Incorrect Answer
    E None of the above Correct Answer Incorrect Answer

    Solution

    Detailed Concept Explanation Complex buying behaviour occurs when:

    • High customer involvement
    • Significant brand differences
    • High perceived risk
    Banking examples:
    • Home loans
    • Long-term investments
    Customers research deeply and compare alternatives. Why other options are NOT correct
    • A. Habitual: Low involvement, routine purchases
    • B. Variety seeking: Low involvement, frequent switching
    • D. Dissonance reducing: High involvement but few brand differences

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