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    Question

    Cross-selling means:

    A Selling premium products Correct Answer Incorrect Answer
    B Selling related products to same customer Correct Answer Incorrect Answer
    C Selling products at discount Correct Answer Incorrect Answer
    D Selling to competitors Correct Answer Incorrect Answer
    E None of the above Correct Answer Incorrect Answer

    Solution

    Detailed Concept Explanation Cross-selling means selling additional related products to an existing customer to increase total business per customer. Banking examples:

    • Insurance with loan
    • Credit card to savings account holder
    Why other options are NOT correct
    • Selling premium products: Upselling
    • Selling at discount: Pricing tactic
    • Selling to competitors: Not marketing

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