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    • Question

      Statement “Price is the amount of money and/or other

      item with utility needed to acquire a product" is given by 
      A Stanton Correct Answer Incorrect Answer
      B Clark Correct Answer Incorrect Answer
      C JS Bain Correct Answer Incorrect Answer
      D J Robinson Correct Answer Incorrect Answer

      Solution

       According to William J. Stanton, “Price is the amount of money and/or other items with utility needed to acquire a product.  According to Prof. Philip Kotler, “Price is the only element in the marketing mix that produces revenue, the other elements produce cost.”

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