Question
Which of the following statements about innovation is/are correct? 1. Innovation is often confused with ideation. 2. Innovations must always be groundbreaking and large-scale. 3. Tactical tinkering is a part of the innovation process. 4. Insights from customer behaviors are crucial for innovation.
Solution
Statement 2 is incorrect as innovation is not always about large-scale breakthroughs but also involves small, tactical improvements.
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