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    Question

    Which of the following statements about innovation

    is/are correct? 1. Innovation is often confused with ideation. 2. Innovations must always be groundbreaking and large-scale. 3. Tactical tinkering is a part of the innovation process. 4. Insights from customer behaviors are crucial for innovation.
    A 1 and 3 only Correct Answer Incorrect Answer
    B 1, 3, and 4 only Correct Answer Incorrect Answer
    C 2 and 4 only Correct Answer Incorrect Answer
    D All of the above Correct Answer Incorrect Answer

    Solution

    Statement 2 is incorrect as innovation is not always about large-scale breakthroughs but also involves small, tactical improvements.

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