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Explanation: Statement 1 is incorrect because innovation encompasses new ideas, processes, and products, not just new products. Statement 2 is correct as process innovation focuses on enhancing methods or delivery techniques. Statement 3 is correct since business model innovation involves redefining value creation and delivery. Statement 4 is incorrect as product innovation highly considers customer preferences.
At a recent executive meeting, the marketing manager said: "starting tomorrow, we will Tweet five times a day!" This decision is an example of a(n):
Labour intensive techniques are used for the production of goods and services in which economy?
What did Toyota do to reach World of Warcraft's 2.5 million U.S. players?
The type of need which is clearly specified by the customer is known as ___________.
Search-Engine Optimization (SEO) refers to the concept of:
Changes in the marketing environment are a source of _______ and _______ to be managed.
By using social media to focus on unmet customer needs, it enables marketers to focus on:
The notion of whether the research measured what was intended to be measured is referred to as:
Suggestive selling is a type of:
While in the market for a new smartphone, you start reviewing the technical specifications provided on the Redmi's website. You then shift over to Samsu...
