An 'UNFAIR TRADE PRACTICE' is defined in the Consumer Protection Act, 2019 by Section 2(47) so as to include:

Section 2(47) of the Consumer Protection Act, 2019 defines an 'unfair trade practice' to include a wide range of acts, with the first sub-clause covering making a FALSE or misleading REPRESENTATION of the standard, quality, quantity, character, price or nature of goods or services, including a misleading advertisement, claiming sponsorship/approval or the like, and offering a misleading bargain price. This incorporates and updates the older 'unfair trade practice' definition. Related definitions cover 'misleading advertisement' and 'deficiency', all keyed to protecting consumers from deceptive commerce. The definitional net is broad and consumer-protective.