Consent under the Act must be:

Explanation: Consent under the Act must be free, specific, informed, unconditional, and    U nambiguous with clear affirmative action by the Data Principal. Implied or assumed consent is not valid. The fiduciary must provide details about the purpose of processing in simple and clear language before seeking consent. Individuals should also have the right to   withdraw consent at any time. This ensures fairness, transparency, and accountability in data processing, protecting individuals against unauthorized use of their information.