In a machine learning experiment, the company wants to

Solution

The correct answer is B , as the dependent variable is what the model aims to predict or explain. In this case, sales depend on factors such as advertising spend, making it the dependent variable in the experiment. Option A : Advertising spend is the independent variable, used to predict the dependent variable (sales). Option C : Market trends are external factors but are not explicitly defined as variables in this scenario. Option D : Competitor data might influence results but is not directly relevant here. Option E : Customer sentiment could correlate with sales but is not part of this specific analysis.