Which competency mapping technique uses superior performers as benchmarks?

Behavioural Event Interview (BEI), developed by David McClelland , identifies competencies by interviewing high-performing employees about actual incidents where they were particularly successful or unsuccessful. These behaviours become benchmarks for identifying competencies required for a role. Advantages:

• Identifies hidden competencies.
• Based on real behaviour rather than opinions.
• Widely used in competency mapping.

Why the other options are incorrect B. Forced Distribution - A performance appraisal method that categorizes employees into performance groups. C. Ranking - Compares employees from best to worst; it does not identify competencies. D. Checklist - Uses predefined criteria for evaluation but does not benchmark superior performers. E. Graphic Rating Scale -Rates employees on traits or behaviours using numerical scales; it is not a competency mapping technique.