Mother’s Absolute Affection (MA

Solution

MAA- Mother’s Absolute Affection is an intensified programme to bring undiluted focus on promotion of breastfeeding and other infant and young child feeding practices. The goal of the MAA programme is to revitalise efforts towards promotion, protection and support of breastfeeding practices through health systems to enhance breastfeeding rates. The key components of the programme are—awareness generation, promotion of breastfeeding and interpersonal counselling at community level, skilled support for breastfeeding at delivery points and monitoring and award/recognition.