In which city was the inaugural programme of the 'IICA Certified Business and Human Rights Professional' organised?
● The School of Business Environment, Indian Institute of Corporate Affairs (IICA), organised an inaugural programme of its flagship capacity building programme ‘IICA Certified Business and Human Rights Professional’ in Manesar, on 17th February 2024. ● The programme is developed in collaboration with the Business and Human Rights in Asia (B+HR), United Nations Development Programme (UNDP) and supported by the European Union. ● The programme was attended by 30 corporate representatives from the domains of sustainability, business & human rights, CSR, human resources, etc. along with directors on boards of different companies as registered participants.
A rapidly growing trend in marketing communications is:
The Frozened Food Company markets a full line of frozen foods in 20 states of India using door-to-door salespeople who sell from refrigerated trucks. Th...
Marketing offers are also called _______ which is a set of benefits that marketing people promise to consumers to satisfy their needs.
Reminder advertising is most likely to be used at which stage of the product life cycle?
A company that experiences truncated future growth when launching a new product, may have failed to initially engage in:
The stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set is known as _______
The process of conveying a message to others that requires six central elements - a source, a message, a channel of communication, a receiver, and the p...
An approach whereby an organization allocates its marketing mix resources to reach its target markets is known as:
Business experts agree that new technologies, particularly social networking sites, are enabling marketers and, more importantly, are ________ customers.
The United States is facing an ongoing trade dispute with China over the flooding of cheap electronics into the country. This dispute is likely to be re...
