Cashfree Payments, the SBI-backed digital payment solutions provider, introduced 'KYC Link'.What is the primary purpose of Cashfree Payments' 'KYC Link'?

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Cashfree Payments, the SBI-backed digital payment solutions provider, introduced 'KYC Link'—a no-code verification system designed to streamline Know Your Customer (KYC) processes for businesses. KYC Link facilitates easy verification through SMS, email, or WhatsApp.  According to the company, KYC Link is India’s first no-code verification solution. It eliminates the need for extensive technical expertise, allowing businesses to adopt KYC solutions and accelerate revenue generation from newly onboarded users.   Built and developed in-house, this solution will revolutionize customer experience, reduce user drop-offs and unlock a higher verification completion rate while helping businesses get compliant with applicable regulations at lower cost.