The Deendayal Antyodaya Yojana, part of the National

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The Deendayal Antyodaya Yojna, part of the National Rural Livelihoods Mission, also known as DAY-NRLM, has launched the eSARAS mobile app to offer better marketing support to products made by women in self-help groups (SHGs). This eSARAS mobile app initiative was conceptualised by DAY-NRLM and the Ministry of Rural Development (MoRD) with the aim to promote and market authentic handicrafts and handlooms. The eSARAS fulfillment centre will be managed by the Foundation for Development of Rural Value Chains (FDRVC) and will be responsible for handling the processing, packaging, and shipping of products purchased through the eSARAS Portal and mobile app. It will also take care of all the logistical requirements to ensure that customers receive their online orders timely at their doorstep.