Question

    The Deendayal Antyodaya Yojana, part of the National

    Rural Livelihoods Mission, has launched a mobile app to offer better marketing support to products made by women in self-help groups (SHGs) & this initiative was conceptualized by DAY-NRLM and the Ministry of Rural Development (MoRD) with the aim to promote and market authentic handicrafts and handlooms.What is name of the app?
    A ePARAS Correct Answer Incorrect Answer
    B eSARAS Correct Answer Incorrect Answer
    C eSURAS Correct Answer Incorrect Answer
    D ePUSHKAR Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    The Deendayal Antyodaya Yojna, part of the National Rural Livelihoods Mission, also known as DAY-NRLM, has launched the eSARAS mobile app to offer better marketing support to products made by women in self-help groups (SHGs). This eSARAS mobile app initiative was conceptualised by DAY-NRLM and the Ministry of Rural Development (MoRD) with the aim to promote and market authentic handicrafts and handlooms. The eSARAS fulfillment centre will be managed by the Foundation for Development of Rural Value Chains (FDRVC) and will be responsible for handling the processing, packaging, and shipping of products purchased through the eSARAS Portal and mobile app. It will also take care of all the logistical requirements to ensure that customers receive their online orders timely at their doorstep.

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