Question
According to brand valuation consultancy Brand Finance’s report, “Global 500 2023”, which e-commerce company has become the most valued brand?
Solution
Billionaire Jeff Bezos’s e-commerce company Amazon has become the most valued brand, overtaking Apple, last year’s topper. Amazon has reclaimed the top spot as the world’s most valuable brand despite its brand value falling 15 per cent this year from $350.3 billion to $299.3 billion.
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