In a pioneering initiative to take tourism deep into the state's interiors and rural hinterland, Kerala Tourism launched the 'STREET' project in select spots in seven districts, which would help visitors experience the diversity of offerings in these locales. The project, conceived by the Responsible Tourism Mission, is inspired by the 'Tourism for Inclusive Growth' slogan of The United Nations World Tourism Organization (UNWTO). The STREET is an acronym for Sustainable, Tangible, Responsible, Experiential, Ethnic, Tourism hubs.
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