Question
Which of these is included in the mental process of
acceptance or rejection of a new product?Solution
The mental process of acceptance or rejection of a new product involves several stages, including: • Awareness: Customers become aware of the new product's existence and features. • Knowledge: Customers acquire information and knowledge about the product, including its benefits, uses, and specifications. • Evaluation: Customers evaluate the product based on their needs, preferences, and the perceived value it offers.
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