Question

Market Targeting is a process of _____.

A Subdividing the customers in the market to groups having simillar needs Correct Answer Incorrect Answer
B Placing the product in the collective mind set of the customers. Correct Answer Incorrect Answer
C Choosing the market segments that the firm hopes to offer its products or services. Correct Answer Incorrect Answer
D Offering one product to all the markets. Correct Answer Incorrect Answer

Solution

The correct answer is B

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