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      Question

      Grouping of two or more than two consumers for a product

      or service so that their needs are better served, can be defined as-
      A Group Segment Correct Answer Incorrect Answer
      B Policy Segment Correct Answer Incorrect Answer
      C Market Segment Correct Answer Incorrect Answer
      D None of these Correct Answer Incorrect Answer

      Solution

      A market segment is a┬аgroup ┬аof people who share one or┬аmore ┬аcommon characteristics, lumped together for marketing purposes.

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