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Let the price of sugar was Rs. x per kg. After increase in price, new price per kg = x + (x×40/100) = 7x/5 For Rs. 7x/5 we get 1 kg of sugar. For Re. 1 we get 5/7x kg of sugar. For Rs. x we get 5/7 kg of sugar. Decrease in consumption of sugar = 1 – 5/7 = 3/7 Required ratio = 7/27 : 1 = 7:27