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Let the ratio of A’s and B’s investment be x:y. The ratio of time periods of investment of A, => [4x/(4x+7y)] x 100000 = 25000 => [4x/(4x+7y)] = 1/4 => 16x = 4x + 7y => 12x = 7y => x:y = 7:12
Jignesh is hungry (drive); she sees an advertisement (cue), goes to the store, and buys the product (response). In terms of behavioural learning, the gr...
The view that an organization should discover and satisfy the needs of its consumers in a way that also provides for society's well-being is known as
Special marketing efforts are usually needed to communicate the benefits to potential buyers of ________________, because they are intangible.
John, the Chief Marketing Officer for Kissan, considers the controllable factors - product, price, promotion, and place - as the company's:
Pharmaceutical companies historically marketed only to doctors. More recently, they have spent millions of dollars to advertise prescription drugs direc...
Nick says that "channel intermediaries actually make marketing more efficient by minimizing the number of transactions necessary to sell products." Nic...
An approach whereby an organization allocates its marketing mix resources to reach its target markets is known as:
The first step in any social audit is to:
More and more firms are monitoring social media sites to understand what is being said about their brands as a way to gauge what?
To be effective, customer relationship management requires all of the following except:
