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    Question

    What is the term used to describe the process of

    discontinuing a product, service, or business unit due to low profitability or market demand?
    A Diversification Correct Answer Incorrect Answer
    B Retrenchment Correct Answer Incorrect Answer
    C Expansion Correct Answer Incorrect Answer
    D Franchising Correct Answer Incorrect Answer

    Solution

    Retrenchment refers to the process of discontinuing a product, service, or business unit due to low profitability, market demand, or strategic reasons. It involves scaling back operations or divesting assets to focus on core business activities and improve overall performance.

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