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    Question

    What does Innovation in Marketing refer to? 

    A Creating a new idea of thought Correct Answer Incorrect Answer
    B Discovering new products Correct Answer Incorrect Answer
    C Modifying an old idea to present needs Correct Answer Incorrect Answer
    D Exploring new ways of being competitive Correct Answer Incorrect Answer

    Solution

    Innovation is about finding a better way of doing something. Innovation can be viewed as the application of better solutions that meet new requirements, in-articulated needs, or existing market needs. This is accomplished through more effective products, processes, services, technologies, or ideas that are readily available to markets.

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