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      Question

      What does Innovation in Marketing refer to?Β 

      A Creating a new idea of thought Correct Answer Incorrect Answer
      B Discovering new products Correct Answer Incorrect Answer
      C Modifying an old idea to present needs Correct Answer Incorrect Answer
      D Exploring new ways of being competitive Correct Answer Incorrect Answer

      Solution

      Innovation is about finding a better way of doing something. Innovation can be viewed as the application of better solutions that meet new requirements, in-articulated needs, or existing market needs. This is accomplished through more effective products, processes, services, technologies, or ideas that are readily available to markets.

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