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    Question

    Which of the following is a valid ground for processing

    personal data without consent under the Act?
    A Marketing by private firms Correct Answer Incorrect Answer
    B Profiling for advertisements Correct Answer Incorrect Answer
    C Processing for public interest in emergency situations Correct Answer Incorrect Answer
    D Sharing with social media influencers Correct Answer Incorrect Answer
    E Selling data to third parties Correct Answer Incorrect Answer

    Solution

    As per Section 7(1)(a) of the Act, personal data can be processed without consent for certain legitimate uses, such as responding to a medical emergency, disaster, or threat to public health. These are exceptions to the consent requirement where public interest and urgency justify immediate processing.

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