When identifying business problems for data analysis, what is a critical first step?

Setting KPIs aligned with business goals is essential when defining business problems for data analysis. KPIs provide measurable values that demonstrate how effectively the company is achieving key business objectives, and they guide the analysis in a structured way. Clear KPIs ensure that any data insights generated are relevant and actionable, driving business success. Option A is incorrect because data collection should be purpose-driven. Option B is incorrect as dashboards are for monitoring but don’t define problems. Option D is incorrect because building predictive models comes after identifying the problem. Option E is incorrect as random sampling is an analysis method, not a step in defining business objectives.