Question
Which campaign was started by the Insurance Awareness
Committee to promote life insurance awareness and financial protection in India?Solution
• The Insurance Awareness Committee launched the “Sabse Pehle Life Insurance” campaign in July 2025 to boost life insurance awareness and penetration across India. • The campaign emphasizes the importance of financial protection first, encouraging citizens to prioritize life insurance in their financial planning. Key Details: • Duration: 3 years (2025–2028) • Budget: ₹450 crore total (around ₹150–₹160 crore annually) • Mediums: Print, digital, radio, and television campaigns • Focus Areas: o Term Insurance – for pure protection o Child Plans – for future security o Savings-linked Policies – for combined savings and protection Campaign Goal: • To shift the financial mindset of citizens toward “protection before investment”. • To increase life insurance penetration, which had seen a decline in recent years.
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