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Balika Diwas is also known by the name of Girl Child’s day’ and was initiated by the Ministry and Women and Child Development. Also known as the ‘National Girl Child Day’, this event was undertaken by the United Progressive Alliance (UPA) government during the year of 2009. Every year it is held on the 24th of January and this date also marks the day when India got its first Indian Prime Minister, Mrs. Indira Gandhi in 1966.
Information provided by one firm on household demographics and lifestyle, purchases, TV viewing behaviour, and responses to promotions is called:
In 2001, the number of people who attended music concerts, plays, and other live entertainment declined significantly because many people did not believ...
The market testing stage of the new-product process often involves test markets or purchase laboratories in which the variable to test is:
Which of the following is an example of non-durable goods?
A new start-up recently finished prototyping their invisiblity gown, and they are now available at select retailers across the country. What stage of th...
Which of the following statements about e-commerce is true?
In comparison between face-to-face communications and telephone or e-mail communications, face-to-face has a ___________ level of media richness.
Promotional expenditures at the introduction stage of the product life cycle are spent on:
A type of retail outlet that focuses on one type of product at very competitive prices and often dominates the market is called a:
Excuses for not making a purchase commitment or decision are called: