Ministry of Rural Development has tied up with which company towards its efforts to help enhance the outreach of the products of Self-Help Groups (SHGs) of Deendayal Antyodaya Yojana-National Rural Livelihoods Mission (DAY-NRLM) thereby empowering the rural SHG artisans? 

Solution

Ministry of Rural Development (MoRD) has signed a Memorandum of Understanding (MoU) with Reliance Retail’s JioMart towards its efforts to help enhance the outreach of the products of Self-Help Groups (SHGs) of Deendayal Antyodaya Yojana-National Rural Livelihoods Mission (DAY-NRLM) thereby empowering the rural SHG artisans. This collaboration will enable SHGs to be on-boarded as sellers onto the e-commerce fold on JioMart and this initiative will further boost MoRD’s provision under the SARAS collection to be available to a larger consumer base. With this alliance, SHGs will get to widen their market and visibility and offer their curated products to customers of JioMart across India. As part of the partnership between MoRD and JioMart, once on-boarded, all SHG sellers associated with the DAY-NRLM will get to avail benefits and guidance in growing their businesses online.