What is the core objective of the Ayushman Bhav campaign initiated by the Union Health Ministry, which is set to be inaugurated by President Droupadi Murmu on September 13, 2023?

With the Ayushman Bhav campaign, which will be inaugurated by President Droupadi Murmu on September 13 virtually from the Rashtrapati Bhavan, the Union Health Ministry aims to provide healthcare services to every village and town in the country. The campaign, initiated by the Health Ministry, is aimed at providing a comprehensive nationwide healthcare initiative to saturate coverage of healthcare services, reaching every village and town in the country. As part of the campaign, the Ministry will also launch Ayushman Apke Dwar 3.0 programme, which will allow eligible beneficiaries enrolled under the PM-JAY scheme to download their health card on their own. The Ayushman Bhav campaign is to be implemented during the ‘Seva Pakhwada’ starting on Prime Minister Narendra Modi’s birthday on September 17 to October 2, and will unite government sectors, civil society organisations, and communities under a common mission to ensure that every individual received essential health services without any disparity or exclusion. The Ayushman Bhav campaign is a collaborative effort spearheaded by gram panchayats in coordination with the Department of Health, other government departments, and local elected bodies in the rural and urban areas. Its core objective is to extend comprehensive healthcare coverage to every village and town, transcending geographical barriers and ensuring that no one is left behind,” explained the Minister.