What is the primary objective of the 'WhatsApp Se Wyapaar' programme launched by the Confederation of All India Traders (CAI

The Confederation of All India Traders (CAIT) is expanding its WhatsApp Se Wyapaar' programme to digitally upskill 1 crore local traders on the WhatsApp Business App. The training programme will now cover traders across all Indian states and is available in 11 Indian languages. Traders will be taught to use features like Catalog, Quick Replies, and Click to WhatsApp Ads to digitize their storefront via the WhatsApp Business application. Meta (parent company of WhatsApp) and CAIT are jointly providing this training. The initiative aims to help traders build a comprehensive customer base, scale their business, and contribute to India's growing digital economy. Learn Along: About Meta Founded: February 2004                     Headquarters: California, United States