Which company was ranked as the most attractive employer brand in India in 2023, according to Randstad Employer Brand Research?

Solution

According to Randstad Employer Brand Research 2023, Tata Power Company emerged as the most attractive employer brand in India in 2023, followed by Amazon and Tata Steel. Big Basket topped the list of most attractive startup employers in the country. Tata Motors was the most attractive brand for employees in the auto sector. It was followed by Mercedes-Benz and Maruti Suzuki.  In terms of sectors, the automotive sector has claimed the top spot as most attractive in 2023, with 77 per cent attractiveness. IT, ITeS and telecom follow it at 76 per cent and FMCG, retail and e-commerce at 75 per cent.  The other companies that featured in the top ten rankings were Tata Consultancy Services, Microsoft, Samsung India, Infosys, Tata Motors, IBM and Reliance Industries. Interestingly, four out of the top 10 were the companies of the Tata Group.