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The Nobel Memorial Prize in Economic Sciences was awarded on Monday to Ben S Bernanke, the former chair of the US Federal Reserve, and two other academics for research into banks and financial crises. Bernanke in 1983 wrote a paper that broke ground in explaining that bank failures can propagate a financial crisis rather than simply being a result of the crisis. That same year, Diamond and Dybvig wrote a paper on the risks inherent in maturity transformation, the process of turning short-term borrowing into long-term lending. Diamond also wrote about how banks monitor their borrowers, noting that knowledge about borrowers disappears upon bank failures, extending the consequences of the upheaval.
At which step of the planning stage of the strategic marketing process does a firm develop the program's marketing mix?
All of the following are key elements of future services, except:
Which survey type is usually biased because those likely to respond have had especially positive or negative experiences with a given product, service, ...
The demand for which the product is not available or is not developed till now, is known as _______ demand.
When Future Vacations allows customers to personalize their next vacation and customize their trip to whatever their needs are, this would best be descr...
All of the following are aspects of the development stage of the promotion program, EXCEPT
Social media deliberately seek to ensure that the message does not end with an individual receiver. Social media seek to reach __________.
Femina high magazine is a new publication designed to appeal to women over the age of 40. Demand for such magazines is an example of how changing _____ ...
Members of LinkedIn are known as:
When deciding how the products Pepsi One will differ from Diet Pepsi, Pepsi must develop an effective: