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    Question

    A manager attends an industry conference to build

    external contacts, negotiates with suppliers, and signs partnership agreements on behalf of the company. These actions primarily represent which managerial role?
    A Disseminator Correct Answer Incorrect Answer
    B Spokesperson Correct Answer Incorrect Answer
    C Liaison Correct Answer Incorrect Answer
    D Figurehead Correct Answer Incorrect Answer
    E Negotiator Correct Answer Incorrect Answer

    Solution

    In Henry Mintzberg’s 10 managerial roles, the Negotiator role falls under the decisional category. This role involves representing the organization in major negotiations to reach agreements that benefit the company, such as signing partnership deals or settling terms with suppliers. While "attending a conference" can overlap with interpersonal roles, the specific act of signing agreements and negotiating with suppliers defines this decisional function   While, t he Liaison role is also relevant here as it focuses on maintaining networks and building external contacts to gather information, but it does not specifically encompass the act of negotiating contracts. As such, in the given options, its relevance is reduced as compared to the negotiator role.  

    • Disseminator: This is an informational role where a manager transmits information from external sources or other employees to members of the organization.
    • Spokesperson: While this involves representing the firm to outsiders, it focuses on sharing information (like giving a speech or press release) rather than reaching binding agreements.
    • Figurehead: This is a symbolic role involving social, ceremonial, or legal duties (like cutting a ribbon or taking a client to lunch) rather than active decision-making or resource bargaining. 

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