A _________________ sets out the general principles of required behavior.

A Values Statement defines general principles of required behavior.

• Example – Value statement of HDFC Bank

The bank is committed to maintaining the highest level of ethical standards, professional integrity, corporate governance and regulatory compliance. HDFC Bank’s business philosophy is based on five core values: Operational Excellence, Customer Focus, Product Leadership, People and Sustainability. Mission Statement defines company’s business and what the organization does and approach to reach the goals of the company

• Example - HDFC Bank’s mission is to be a world class Indian bank.

A Vision Statement defines the long-term, most desirable future state for the organization. It generally states the aim of the company in monetary terms to be achieved over a specified period of time.

• Example – HDFC Bank

to be the preferred provider of banking services for target retail and wholesale customer segments. A Purpose Statement is a definite statement which summarizes goals of a company. Companies use purpose statements to help drive the mission and vision of the company. A Profit statement shows the financial position of the company,