Question
Which of the following types of documentary credit
allows the beneficiary (exporter) to receive payment even if the documents do not comply with the exact terms of the credit?Solution
A revocable letter of credit allows the terms and conditions to be modified or canceled by the importer (buyer) or issuing bank without the beneficiary's consent. This can result in the exporter being paid even if the documents do not fully comply with the letter of credit terms, as long as the changes are acceptable to the involved parties.
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