Over the past several years, a growing share of consumers have shifted from buying DVDs to using subscription-based video streaming services. Analysing this shift over time is an example of:

Correct Answer: B) Market trend analysis — tracking and interpreting shifts in aggregate consumer behaviour and preferences over time — the question describes tracking an aggregate, gradual shift in consumer preference over several years — the defining scope of market trend analysis. Why the other options are excluded: • A concern how diverse groups are depicted in media content, not shifts in purchasing/consumption patterns. • C describes the technical merging of media formats, not a behavioural shift in the market. • D concerns how individual audiences interpret a specific message, not aggregate market-level shifts over time. Example (Pension Sector): The steady, multi-year rise in NPS Tier-I subscribers opting for higher equity allocation (up to the permissible cap) is a comparable market trend that PFRDA tracks and responds to.